Gillmor probeert een bedrijf te bouwen rondom - wat heet - citizen journalism:

"(...) I've moved my blog to Bayosphere, where I'll report and comment on the Silicon Valley technology community -- and a whole lot more including my observations about the burgeoning arena that's variously called citizen journalism, personal publishing, grassroots media and a lot of other things. (...) As you'll see in days and weeks to come, I'll be one of many voices, including yours. I'm a host here, not The Editor. (...)"