Wired: "In fact, the biggest interest that bloggers seem to have is blogging itself, said MIT Media Lab researcher Cameron Marlow, who tracks such things on the Blogdex website. Only items about the Google search engine and those cult-inducing Apple computers seem to be able to pull bloggers away from the mirror. "Bloggers are navel-gazers," said Elizabeth Osder, a visiting professor at The University of Southern California's School of Journalism. "And they're about as interesting as friends who make you look at their scrap books.""